Damzel
Science-backed
decision making.
We give your gut feeling the evidence it deserves. Damzel bridges the gap between psychological research and operational action.
Damzel's vision
Psychology.
Decoded for business.
Great psychological research is everywhere, yet its power is often lost in academic jargon and dense papers. We built Damzel to bridge that gap.
As clinically trained psychologists, we understand that business performance is ultimately human performance. Strategy, leadership, and communication only work when they actually resonate with people. We take the science of the mind and turn it into a tool for growth.
At the core of our work is the Damzel Evidence Standard (DES): a framework we have carefully developed to identify, weigh, and translate psychological research into clear strategic value. Rather than overwhelming clients with information, DES helps us surface what is most credible, most relevant, and most actionable.
Our vision is to make science usable where real decisions are made.
We help organizations strengthen intuition with evidence, clarity, and confidence. By translating dense research into strategic action, we make psychology a core part of the infrastructure behind modern business.
The process
From your question to a report you can act on.
- 01
You reach out
Tell us a little about your idea, product, or pitch. Nothing formal — just enough for us to understand what you want to strengthen.
- 02
We get in touch
We'll schedule a meeting to clarify your idea, your goals, and the psychological depth you're looking for.
- 03
We design the report
Based on your needs, we decide on the right level of research and analysis. We then create a first draft with key insights and recommendations.
- 04
You give feedback
You'll receive a preview of the report to share your thoughts or additional input. This step ensures the final version truly reflects your product and message.
- 05
We sharpen the perspective
You receive your tailored, research-backed report, ready to use in your pitch, presentation, or internal strategy.
TimelineThe timeframe depends on the project's depth and your schedule. Some reports take a week; others evolve over several weeks depending on feedback and research scope.
Two tracks
Pick the conversation that fits.
People & Organization
The psychology behind stronger organizations.
Lead based on facts, not the latest management trend. We turn replicable science into briefings your leadership team will actually read.
Read more
Scientific Pitch
Give your pitch a scientific edge.
Back your business idea with cognitive psychology and behavioral research. Show investors that your growth isn't luck — it's built on human constants.
Read more
What our clients say
Having expert-backed insights helped me sell to new clients, and take my business to the next level.
FAQ
Your questions,
answered.
01What services do you offer?
We offer consulting services that help organizations make better decisions by applying psychology and behavioral science to their real-world challenges.
You can ask us about user behavior, team dynamics, or decision-making. For example: how do you reduce burnout in high-growth teams? How can we use psychological principles to explain why our next idea will attract customers, for our investor pitch?
You send a specific question. We clarify and sharpen it with you. Then we identify the most relevant research. Finally, we deliver a concise report with key insights from studies plus concrete recommendations you can test right away.
02How do I get started?
Getting started is simple. You can reach out with a brief overview of your company, challenge, or idea — or simply start with a question. There's no need to have everything fully defined from the outset. Often, clarity emerges through conversation.
From the initial conversation, we assess your needs, define the scope, and outline the most relevant next step.
03What makes you different?
Damzel turns behavioral science into a competitive advantage. We replace 'management fads' with high-integrity data, using our Evidence Standard (DES) to identify the insights that actually drive performance.
We don't deliver academic papers; we provide the scientific certainty and rigorous clarity required to de-risk your strategy and out-pace the market.
04How can I contact you?
You can reach us through our contact form, by email at hello@damzel.net, or via our LinkedIn page. We look over every question with care and aim to respond as soon as possible. If your project feels aligned, we'll suggest an initial conversation to explore the fit.
05What's your pricing model?
Our pricing is tailored to the scope, complexity, and strategic value of each project. We offer both fixed-fee engagements and custom proposals depending on your needs. If you have a specific brief in mind, we're happy to discuss the most suitable structure.
06What's it like to work with you?
We value collaboration, creativity, and a good sense of humor — because we believe the best ideas grow in teams that enjoy the process as much as the outcome.
We are genuinely curious people and bring a strong interest in both you and your company, taking the time to understand your context before giving any advice. We guarantee a transparent way of working: you will always have clear insight into our reasoning, our use of research, and how we arrive at our recommendations.
Most of our communication happens digitally, which makes us easy to reach and flexible to work with — whether you are a small startup team or spread across different locations.
07What is your Evidence Standard (DES) in simple terms?
The Damzel Evidence Standard (DES) is our rigorous quality-control framework for behavioral science. Instead of treating all data as equal, we prioritize high-integrity research over weak correlations.
By filtering out unreliable trends, DES ensures that every insight we deliver is a stable foundation for strategic growth and risk minimization.
Meet the team
A psychology-driven trio.
We're a psychology-driven trio with roots in clinical psychology, and a deep expertise in behavioral science. Our focus is understanding how people perceive, process, and respond to ideas.
We value collaboration, creativity, and a good sense of humor — because we believe the best ideas grow in teams that enjoy the process as much as the outcome.
Elise Björnelius
elise@damzel.netElise retired from a successful career as a striker in professional football after playing around the world and for some of Sweden's top teams. She holds a BSc in Psychology and is currently completing her Master's in Psychology at Stockholm University, where she is training to become a licensed psychologist.
Read full bioShow lessShe has a background in neuropsychological research at both Karolinska Institutet and Stockholm University. She is a licensed fMRI operator and currently sees patients in a clinical setting. Elise also works regularly with a large work and organisational psychology firm, where she supports medium-to-large private and public-sector organisations in addressing human and organisational challenges.
She loves sports and has a strong passion for technology. In her free time, she has developed her own apps, and when she wants to unwind, she enjoys playing video games.
Elise retired from a successful career as a striker in professional football after playing around the world and for some of Sweden's top teams. She holds a BSc in Psychology and is currently completing her Master's in Psychology at Stockholm University, where she is training to become a licensed psychologist.
She has a background in neuropsychological research at both Karolinska Institutet and Stockholm University. She is a licensed fMRI operator and currently sees patients in a clinical setting. Elise also works regularly with a large work and organisational psychology firm, where she supports medium-to-large private and public-sector organisations in addressing human and organisational challenges.
She loves sports and has a strong passion for technology. In her free time, she has developed her own apps, and when she wants to unwind, she enjoys playing video games.
Alva Prahl
alva@damzel.netAlva is a licensed psychologist with a Master's from Karlstad University. She brings rigorous academic training, including hands-on experience reviewing and applying research. Her real-world expertise spans clinical roles in psychiatry, primary care, and now digital healthcare solutions.
Read full bioShow lessHer background has equipped her to break down complex human behavior, spotting how context drives emotions, decisions, and habits, and turn those insights into practical interventions that build trust and spark change.
A core focus for Alva is fostering trusting, enjoyable collaborations where clients feel truly understood and empowered to act.
Alva is a licensed psychologist with a Master's from Karlstad University. She brings rigorous academic training, including hands-on experience reviewing and applying research. Her real-world expertise spans clinical roles in psychiatry, primary care, and now digital healthcare solutions.
Her background has equipped her to break down complex human behavior, spotting how context drives emotions, decisions, and habits, and turn those insights into practical interventions that build trust and spark change.
A core focus for Alva is fostering trusting, enjoyable collaborations where clients feel truly understood and empowered to act.
Ella Appelkvist
ella@damzel.netElla holds a BSc in Psychology and is currently completing her Master's at Stockholm University to become a Licensed Psychologist. Her profile blends scientific inquiry with entrepreneurial drive, spanning research-experience at the Karolinska Institute to roles in the private sector and civil society.
Read full bioShow lessWith academic credentials in Entrepreneurship, Business planning, and Leadership, Ella's pragmatic approach was shaped early on while managing operations and personnel for an organization of 20 employees.
Recognized for her commitment to societal change, she specializes in synthesizing complex research into high-impact business intelligence — ensuring Damzel's clients receive a nuanced, evidence-based foundation for their most critical decisions.
Ella holds a BSc in Psychology and is currently completing her Master's at Stockholm University to become a Licensed Psychologist. Her profile blends scientific inquiry with entrepreneurial drive, spanning research-experience at the Karolinska Institute to roles in the private sector and civil society.
With academic credentials in Entrepreneurship, Business planning, and Leadership, Ella's pragmatic approach was shaped early on while managing operations and personnel for an organization of 20 employees.
Recognized for her commitment to societal change, she specializes in synthesizing complex research into high-impact business intelligence — ensuring Damzel's clients receive a nuanced, evidence-based foundation for their most critical decisions.
Let's work together
High impact,
low friction.
We know how much of your day is consumed by meetings. Working with us is designed to be the opposite.
Share the decision you're facing and the outcome you're aiming for. We'll jump on a brief digital call to define the scope — then you can get back to your work while we handle the research and the rest.